I'm an Amazon addict .. and that's not even counting my Kindle obsession (see earlier post). Amazon's consumer product reviews and corresponding rating system are pure genius. Like many men, I always hated "shopping" but Amazon has totally changed that. I don't feel like I'm schlepping around with a dreary to-do list and a probably pointless series of physical journeys from A to B to C to Z. Now it's more like hunting, which we males are supposed to prefer: stalking your prey, assessing your chances and then - attack ! Shoot that poison arrow. Often at night and from the comfort of one's own cave. I'm about to capture some sticky-backed cork tiles, which is a deeply satisfying feeling. But even better when you then stumble across a product review like this one. Shopping and anti-shopping all delightfully gift-wrapped in one seamless experience. It doesn't get any better than that.