Useful digital marketing info.

Tuesday, 17 June 2014

Normalidade

"The most welcome legacy of the tournament should go beyond new constructions and services. I want Brazil to be seen no longer as the place where everything is great or dreadful: a bit of normality wouldn't hurt." Letter in yesterday's London Evening Standard.

Tuesday, 3 June 2014

Hope & hype

Wall Street Journal, June 2014: "But Brazil's rise stalled. After notching 7.5% growth in 2010, the economy is now in its fourth year of a slump, partly sapped by the steep fall in commodity prices.

My first blog post, February, 2011: "'Booming BRIC Brazil' is a red herring, as far as I can see. Relying on raw materials and commodities is no way to secure the country's future."

Friday, 30 May 2014

Common cents ?

The English economy was once controlled by barons. Nineteenth-century America was run by robber barons. Historically, capitalism has grown from unpretty beginnings - might is right - and its growth spurts are often accompanied by ugly land grabs. But with the evolution of kinder capitalism, involving checks and balances as well as democratic institutions, these massive wealth disparities generally give way to a more level playing field.

Sunday, 25 May 2014

Maid in Brazil

"Reading the Twitter feed was like "a slap in the face", says Thiego Piruka, a journalist in Brasilia. "I didn't feel good. I was like, 'Wow, I say that a lot,'" he says. "I felt a little bit ashamed. But at the same time, I thought, 'I can do better, I can stop saying these things.'"

"Brazil has around seven million maids - more than any other country in the world."

Friday, 9 May 2014

Wow

"London has been secretly asked if it would be able to take over the 2016 Olympics because Brazil is so far behind on preparations, the Evening Standard has learned. An informal approach was made by Olympics bosses to discover whether enough venues from the triumphant 2012 London Games could be brought back into use. The disclosure follows growing panic at the International Olympic Committee over the shambles in Rio, where organisers are badly behind schedule. IOC vice-president John Coates has called Brazil’s preparations “the worst I’ve experienced”. He told a Sydney conference last month that construction had not begun on some venues, infrastructure was significantly delayed and water quality was a major concern with just two years to go."

Monday, 23 December 2013

Google is the Brazil of customer service

And anyone who's read this blog will know that's not meant as a compliment. This post could ramble on for ages so I'll try to keep it short and to the point.
1. This blog comes courtesy of Google as well as myself, showing that I am still a Google junkie and will require much effort if I am to wean myself off it.
2. Years ago I was evangelistic about Google and would happily have paid an annual fee just for using its magical search engine. I began to drool about Google taking over my life. Just imagine: Google email, a Google calendar, a Google computer, a Google phone !