Followers of fashion

Gisele from the block

Brazil's super-model, Gisele Bundchen, is briefly leaving her Californian home to come and pose at the launch of a Gisele-branded line of clothing for retailer C&A. She will appear in the window of a branch in an upmarket area of Sao Paulo. It will be a media event but, unlike the Kate Moss launch for BhS in London several years ago, the unwashed masses will be kept firmly at bay. How very Brazilian to have A) an expat making a fleeting and highly paid appearance, B) a totally derivative idea, slavishly copying what has already been done in Europe or the US and C) the fear and loathing of a Brazilian public which is not fit to breathe the same air as a Brazilian VIP.