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Tuesday 28 June 2011

Polo country

Waiting in line at a local Pao de Acucar supermarket, which seems to enjoy monopolistic pricing, I indulged in another spot of vox pop. Posing as a recently arrived innocent abroad, I asked the man in front of me how Brazilians coped with the cost of living. When asking such questions I always hope for a really interesting, thought-provoking answer but it never arrives. His response was, predictably enough, that this is a wealthy area but when pushed he did add that "there is no medium in Brazil", just very rich or very poor. He obviously hasn't been reading all those articles about the "rise of Brazil's middle class". And he also seemed not to realise that "very simple" areas like our former neighborhood do not enjoy correspondingly "simple" prices. I asked if many people were overstretched financially and he said yes. But as usual there was no sense of perturbation about him; it was business as usual and your frustrated interviewer once again had to admit defeat.

There is no middle in Brazil, hence my punny headline. No middle class and no geographical middle. The creation of Brazilia as a capital was supposedly based on it's equidistance from all corners of the country, but it turned out to be a meaningless, empty gesture, a soulless city whose creation and location owed as much to a corrupt, land-speculating president as to any noble, national aspirations.

Yesterday in our local Natural and Fresh, or was it Fresh and Natural, restaurant, we got talking to an American woman who had come here for her partner's diabetes operation - a cutting-edge procedure which was not available to them in the US, or at least not on health insurance. An actor and liberal, she struck the same sour note as many other squeezed middle-class Americans I have met in recent years. They are full of scorn and anger towards the country which betrayed them and seemingly removed the American Dream forever. Correspondingly, they often view the rest of the world through rose-tinted glasses.

It was her first trip to Brazil and, in classic American style, she waxed lyrical about Sao Paulo. Inevitably, our conversation progressed to more nuanced comparisons of life in north and south America. One thing stands out in my memory: in response to our complaints about the lack of middle class life here, she said: "Perhaps they're just more honest about it ?"

I suspect she would modify that conclusion quite dramatically if she stayed longer here and tried living on modest means. But she, and her comments, seem to sum up the new, globalized but deeply disturbed world we live in. On the one hand there is a shrinking middle class in the "developed world"; and on the other there is a sort of pretend middle class being created in much of the developing world. Pretend because it has none of the deep-rooted, carefully cultivated power previously enjoyed by its namesake in the formerly rich countries.

I fear that, if things continue down the polarized path we are on, Brazil will indeed live up to it's longtime label as "the country of the future". The US, the UK, Europe, they will all become Brazil: dystopias with only rich and poor; countries with no middle.

9 comments:

  1. Nachon Deb, and how quickly it transformed from a pretty successful socialist-collectivist experiment into today's almost Brazilian split of haves and have-nots. But however grim right now, Israel is a million times more likely to get it's act together than Brazil.

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  2. Rob, I know it's a bit off-topic, but there is an Extra supermarket on Brigadeiro x Paulista (near you) and the prices there are often half of what Pão de Açúcar charges for basic items...just in case you didn't know...PDA is like the Brazilian Waitrose....

    There is also the Dia supermercados on Rua Augusta (around the 900s) and Sonda (inside the Frei Caneca shopping centre) which is also near Paulista. Prices at these three places I've mentioned are much more reasonable.

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  3. The reason the other supermarkets are cheap is because they're crap. I recommend Pao de acucar on the Gabriel Montero da Silva.

    The reason you are unable to sensibly engage anyone in debate over the high consumer costs in SP is because the vast majority of people have never left the country, and those who have thought it was perfectly normal that everything outside Brazil was cheaper and better. Socrates would be in despair (a life unconsidered is a life not worth living - to paraphrase).

    The way people survive with these prices is to work until they drop, children support parents and vice versa well into middle/old age and they live in tiny residences with few holidays and consumer goods compared to the west.

    Jon

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  4. Jon, I must disagree with you on your cheap is crap point. It very much depends on what you are looking for...why pay three times as much for basic items like rice, beans and pasta? I have two PDAs on my street which are a total rip-off IMHO...While places like Sonda are much more affordable and you can still find Young's beer at a reasonable price... ;-)

    Of course opinions on price x quality may vary according to how much you can afford/are willing to spend, personal standards/brand preferences, etc....

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  5. Thanks for the tip Angelica, and for your as always trenchant comments Jon. I'm still not convinced about the ability to find "cheap" food products in any grocery stores, we certainly didn't find them in Bom Retiro (in fact some products, like baby milk powder, cost more in that neighborhood than this). We have the added problem of not being able to travel by car. I would be interested to see a side by side price comparison of exactly the same products in different stores.

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  6. PS: The exchange rate has just dipped to it's lowest (ie worst for Brits) since I got here: I am now getting just under 2.5 reais to the pound, after commission etc.

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  7. Angelica

    My Brazilian wife has chipped in, pointing out that whilst you can save small amounts on rice and beans, everything else in those supermarkets are very poor quality, necessitating 2 sets of shopping, which in SP can entail lots more driving and potential parking charges, not to mention hassle, for a small saving. She also said that Sonda is way below the level of Lidl, the cheapest supermarket in the UK. I guess once you're used to good food at very cheap prices it can be hard to adjust to the opposite.

    Jon

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  8. I'd like to know here I can buy maple syrup that doesn't cost 40 reais (£16) ?! Imported from Canada but not even very good quality. I've bought it twice in eight months and each time I feel recklessly extravagant.

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